Why ReasonToGo exists

I'm Curtis. I built ReasonToGo because travel search is backwards. The usual loop starts with a place: pick somewhere that looks good, check flights and hotels, then cast around for things to do once the booking is made. It is mindless, nearly everyone does it, and it is a big part of why the same handful of cities are overrun.

This June I was in Florence for a relaxing weekend, no program, no list. Walking was the hard part: every street between the Duomo and the river was a slow file of tour groups, museum lines, and guides talking into earpieces. Very few people looked like they were doing something they loved. They were doing Florence, because Florence is what the search results said to do.

ReasonToGo starts from the other end. Pick the thing you actually want to do, whether that is kitesurfing, learning to forge a knife, or standing under a sky full of cranes, and we tell you where in the world it is honestly good, in which months, and who runs it well. The place is the output, not the input.